The objective was to consolidate La Smala's universe with distinctive, versatile graphic elements that could be used on all media, ensuring consistency and visibility. The aim was to visually convey the restaurant's welcoming atmosphere and create concrete tools that would contribute to both its customer experience and its communication.

We designed a mascot embodying the restaurant's warmth and conviviality, intended as the central element of its visual identity. The tree with its solid roots, a symbol of family and anchorage, is accompanied by a playful touch with its wine glasses. Used on staff T-shirts, this mascot immediately asserts the character of the place. At the same time, we created a series of secondary illustrations inspired by La Smala's emblematic elements, integrated into menus, communication media and social networks. The various menus - lunch, dinner, brunch, drinks and wine - were designed to highlight essential information. Finally, business cards featuring this graphic language ensure visual consistency across all media.