The aim was to give the Village Backgammon Club a contemporary, unifying identity that would appeal to a demanding New York, Californian and international audience. The aim was to reinforce the sense of community and make the club attractive to new members, thanks to an identity that could be adapted to all communication media and organized events.

We designed a complete visual identity, including several logo variants suitable for all uses: posters, website, merchandising and events. A modern, intuitive website was developed to enhance the club's visibility and support its outreach. At the same time, we worked on digital communication and created original, playful illustrations designed to nurture community spirit and build member loyalty. Last but not least, we developed a range of merchandising and communication tools to extend the club's presence beyond events. In this way, the identity breaks free from traditional club codes to adopt a refined, upscale direction, in keeping with the prestigious venues where the meetings are held.