The aim was to develop impactful packaging that embodied 995's DNA, while highlighting the uniqueness of each collaboration. The aim was to strike a balance between brand coherence and creative freedom, in order to propose designs capable of capturing attention, arousing curiosity and enhancing the experience around the products.

We have designed two packagings that reflect this quest for originality and consistency. For the orange wine, we came up with the Lazy Orange River concept, conceived as an invitation to slow down and enjoy the moment. Everything was tailor-made: the name, illustrations and hand-drawn typography, inspired by the "Lazy Rivers" where you let yourself be carried by the current. For the coffee, we developed a modern, bold packaging, based on a holographic texture that extends 995's work on materials. This approach highlights the brand's visual energy, while affirming the product's premium, distinctive character. The launch was a resounding success, with bottles and coffees selling out fast and generating visibility on social networks.