The aim was to express Bis Repetita's core values - perseverance, surpassing oneself, elegance and attention to detail - through an identity consistent with the premium experience offered by the studio. The identity had to appeal to a demanding clientele by asserting a refined, modern aesthetic, aligned with the upscale positioning of the venue.

We designed a bold visual identity that conveys Bis Repetita's exacting standards and uniqueness. The logo combines an inverted "B" and an "R" in a fluid circular movement, creating a mirror effect and forming a complete circle. This visual continuity illustrates the repetition of the boxing gesture, the "drill" that enables constant progression, and is directly inspired by the name Bis Repetita. Entirely imagined and designed for the studio, this unique icon retains a neutrality that allows the brand to extend beyond boxing. The typography, with its soft, uncluttered curves, extends this impression of fluidity and harmony. Without excessive rigidity, it combines lightness and elegance while asserting a sporty, accessible and premium aesthetic.