The objective was to develop an identity designed from the outset to adapt to multiple media, from branding and packaging to communications and merchandising, in order to ensure visual continuity and preserve a strong image at every point of contact. The aim was also to create a modern, trendy image, while avoiding the risk of a rapidly outdated identity.

We designed an identity centered on a handmade illustration of the "995", conceived as a strong, instantly recognizable symbol. The logo, inspired by a "stamp", embodies a unifying movement for the 995 generation. The oval shape that surrounds it conveys the spirit of union, while its rounded, organic lines bring fluidity and creativity. The raw colors and textures reinforce its visual anchorage and enable it to be applied to a variety of surfaces, adding a dimension that is both tactile and aesthetic. The result is a hybrid branding concept that is both user-friendly and unifying, and capable of lasting adaptation to multiple media.